It’s been a little while that me and my brother (also my co-founder) try to find the right way to communicate what our software do for people in a way that they can understand.
My girlfriend, who’s not at all into tech, have no idea what we do, sometimes I think I’ve managed to explain it to her but then, a day later, I notice that I didn’t.
When I sit with a professional in a domain or another, I usually manage to explain to them by giving examples they can relate to which then usually have them say “I need this” (the example).
The problem is, when it comes to a websites landing page, you need some sort of general approach that anyone can understand rapidly. So far what we’ve done is make ‘uses cases’ so people can relate to them, a little bit like I’d do when explaining person to person. The issue with it so far is that people want the ‘use case’ but don’t understand the solution underneath.
I’m curious to know how some of you might have approached this kind of issue. How did you find your way to explain it?