My startup helps Twitch streamers build their audience and maximize their earnings. We’re looking to add a new product that will help streamers connect with sponsors/brands and make more money through influencer marketing campaigns.
To learn more about these brands and their needs, I’d like to set up some user interviews with Partnership managers at companies that already run such campaigns in the esports space. What I’m having trouble with is figuring out the right approach in terms of cold emailing these people:
1. Typically when we do b2c research we just email and offer a small incentive for an hour’s worth of time ($25-$50) but for b2b leads this doesn’t seem to make sense given the cost incentive.
2. Another approach I can think of is going with a more sales like approach and getting them excited about being one of our first customers. Something to the effect of:
>I saw your company on [x streamer’s stream], and I wanted to learn more about how you manage esports influencer campaigns.
>For context, I’m the CEO of [my website], a SAAS platform used by esports influencers to engage their fans. We launched in January 2020 and already have a reach of 200K users across Twitch, Twitter and discord. From our launch, we’ve learned first hand that influencer campaigns in the esports space can be very challenging to nail down. At the same time, we’ve found that the right data and tracking tools can be a total game-changer for these campaigns!
>We’re now making an all-in-one tool for brands like [YourCompany] to find the best teams and streamers to partner with, track your campaigns, and grow your brand. We’re looking for our first partners to work with so we can create the perfect product to help you maximize your growth. If you’re interested in helping us build out this vision, I’d love to hop on a quick 15 minute call to learn about your needs.
With (2) **I’m worried about biasing the candidate towards thinking this is a sales call and not a research interview.**
Q: What approach makes sense to you? How would you phrase this in order to achieve the main goal of the research: **problem finding** ?