They say there’s always a boom after every recession. I started a self care Subscription box business targeting working women. It focused on women who don’t have the time to take care of themselves. You get a personalised box with self care products and activities with every box. It’s a luxury box with feel-good products. I am not sure how to sell it currently. I am going with the “Take care of yourself” and “Deal with stress” angle but the buying sentiment seems low with people especially for luxury products. It’s a bootstrapped company so if you could help me understand what position a luxury brand should take in such a terrible situation and if there you have any suggestions on how I should reach more clients please let me know! All ideas are welcomed.