Insurance companies spend hundreds of millions of dollars renewing policies every 12 months, and in most cases, nothing has changed but the calendar. It’s a never ending slog of paperwork, signatures, voicemail, email, thousands of administrative hours, and it’s all for nothing. I know this because I worked in insurance, and my wife still does.
Give customers the option to renew annually, or every two years. Offer them a reduced rate for eliminating tons of busy work and staying with your insurance company. This is a win win.