I was helping a friend who was desperately trying to get more leads from his website visitors. He is a personal trainer.
And he was getting decent organic traffic as well.
His did a good job of listing locally and from youtube.
His landing page was a simple one, showing himself with some text about his experience. And a video of him in action.
And a contact form further down.
But people were just not contacting him.
He will be lucky if 3 people contacted him in a MONTH!
We tried a few things around improving page speed and content lay out. But still nothing.
So I thought to myself, let’s strip it to the absolute bare bones.
These visitors already knew about him. Why are we wasting their time with more content?
I changed the whole landing page to ONE multiple choice statement which read as follows:
I WANT TO:
1) BUILD MUSCLE
2) LOSE FAT
(CHOOSE BY CLICKING)
Nothing else on the page
And clicking the answers led directly to his contact form.
His leads shot up by 8% on the first day and continued to rise.
And that page is up and converting like a charm!
People love simple things.
They dont like to think or be proactive.
Just keep it stupidly simple and see what happens in your business.